Rebranding for Business

Victrola coffee has been a part of Seattle's coffee culture since 2000, and is known for both its high quality coffee and unique, nostalgic design. The challenge in designing for Victrola was to bring a contemporary flair to the brand without sacrificing the sense of history that is embedded within it. With this challenge in mind, I focused on the use of clean lines, simple color choices and the visual echo of nostalgia that adorns the background. The sense that I want to convey is that of a brand that is both timeless and forward-thinking. – We are classic, Innovative and curated. –

PROJECT TITLE:
Rebranding Business, Victrola Coffee Roasters, Seattle, WA

TIMELINE:
6 weeks

ROLES:
Brand Identity, Logo Design, Advertising, Landing page design

TOOLS:
Photoshop, Illustrator, InDesign, Acrobat DC, After Effects

PROCESS:
Research and visit store.

SOLUTION:
I created visual assets, multiple page layouts of brand guidelines, designed print collateral, and provided production support.

Logo Variations

Illustration Style / Pattern

shop signage design

Package and label design

Coffee mug mockup design

Coffee paper cup mockup design

Web design

Landing page

Brand Style Guide

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